Whether your business is old or new, you marketing should be dynamic and timely. Often times marketing in small business involves sending several outgoing calls and walk-in customer service satisfaction. But are these small business marketing ideas still operational today? Or is Internet marketing becoming the next norm for small or big business.
Adding to the dilemma is that, these days, the business magazines, newspapers, Internet and even your email Inbox are filled with small business marketing ideas from just anybody. Inexperienced businessmen or women can easily feel lost in these barrages of small business marketing views, advices, strategies, etc. So let me give you more centered strategies that harness one effective small business marketing strategy: Internet marketing.
Six Top Ideas for Internet Marketing
1. Pay Per Click Marketing (PPC)
For a tech-savvy business man or woman, Pay Per Click marketing proves to be a strong business marketing method. But, entrepreneurs using Pay Per Click should know what they’re doing or their cost per conversion could rapidly break unknowingly. The key to a productive Pay Per Click marketing drive is continuous oversight.
2. Search Engine Optimization (SEO)
Unlike Pay Per Click advertising, Search Engine Optimization pays off slowly but a lasting prospect is feasible. On average, 75% of a business website’s traffic come from organic search engine queries. Remember that search engines wouldn’t mind your advertising budget. What they look into is the SEO strategies you employed on your site What are important are the SEO strategies that you have on your site.
3. Public Relations (PR)
Public relations are perhaps the parent of all small business marketing ideas since advertising campaigns was started. Nailing your offline and your online PR campaign is a very good way to build-up awareness, authority, trust, and loyalty to your business. Online public relation through PR Wire is very cost-effective small business marketing strategy, for example.
4. Twitter and Facebook Places
Adding to the micro blogging and the syndication power of Twitter and Facebook are their new free service to all business marketers: the Twitter and Facebook Places. This application allows you to integrate your Tweets and Facebook updates to display a map where your business is located.
5. Online Business Directories
Today, clients are prepared to junk yellow pages in favor of the more interactive online business directories to find local businesses. If you’re not included on several online business directories, then it means you’re losing on a lot of small business marketing ideas. You’re missing on citation burst that could have tremendous positive impact on search engines.
6. Online Word of Mouth
And the last small business marketing strategy that’s paying huge dividend is online word of mouth. This includes glowing customer reviews on online directories, blogs, and social media sites. Seventy percent of future clients trust online reviews, so it’s time to start looking into ReviewBiz, for example, and start strategizing.
I know that was a lot of online small business marketing ideas to study let alone implement. In fact, imposing and managing all these online marketing ideas can even be time consuming. Don’t worry though because there are solutions you can find on the Internet that should help you implement the marketing strategies above.
In closing, small business marketing ideas such as online directories, etc. are a potent means to reach more local clients. These tried & trusted methods are permanent, and your business will fall if you don’t have these strategies in place.