Local small business has one major issue unknown to international conglomerates: a service area. Another differentiators is the brick and mortar store front. Most of us local business owners must talk directly to prospects before converting them into customers. Often, we expect them to come in the front door and lie on our adjustment table or eat dinner over our many tablecloths. Few of us have shopping carts and sell info-products.
Is Local Marketing Right For You?
The Internet has changed the way that the world does business. It really has changed everything. People no longer stop what they are doing to reach for the Yellow Pages when they need a service or product. They reach for their computer and this has changed everything.
Has Local Small Business Slowed?
Where once you might have succeeded advertising your local business in the local newspaper, now you need to get your business online with local small business marketing My business targets my local community — most of my customers come from a five mile radius. Year on year it’s been getting harder and harder to hit my sales targets. It seems like each year there are fewer good customers out there. Can you relate to my story?
The reason for my struggles is likely the same as your struggles — I was not making the most of marketing my local business online. It’s less about traditional offline media and all about the Internet now. How has the Internet has transformed local small business marketing? That is where eager buyers are looking for my products and services.
Local Small Business Marketing Is On The Internet
Since I started taking seriously what the Internet offers in terms of local business marketing, my sales have literally shot through the roof. Where once I was struggling to make ends meet, now I’m struggling to cope with the avalanche of work I have coming in every single day – I need to add staff soon. There is no doubt in my mind that the Internet and its facility to put my local business directly in front of eager buyers has changed my local small business for the better forever!
Marketing To Local Buyers Grows Small Business
I was taken completely by surprise that my business keeps growing, even throughout these current economic challenges. Not even this global recession has stopped my business from growing. My success is undoubtedly our change from traditional marketing methods to local small business marketing online.
Local Business Profits From Eager Local Buyers
I know that it might seem counter intuitive to use the Internet to connect with customers who are perhaps just a few miles from your door; but, look at the facts: The Internet is everywhere — in our phones, in our iPads and iPods, in our computers and in our cars and TV’s. More than 80% of Americans use the Internet regularly and more than 1 billion people each month search to buy locally.
Get Onboard Local Small Business Marketing
This Internet thing has changed the game of business by moving the goal posts closer for local small business. If you have a local business and you want to grow profitably in 2011 and beyond, wake up to these changes and get onboard. Local business marketing is what you need to do right now.
Once you start local small business marketing you, too, will witness profound changes. You, like me, may realize that your true business is collecting testimonials; and pulling teeth and shingling roofs are simply means to that end. Profitable local small business marketing is simpler than you think.